***APPLE INC***

Evaluate the selected company’s sustainable competitive advantage using the SWOT analysis technique.

Write a 700- to 1,050-word modified SWOT analysis that includes the following:

An introduction with a detailed description of the company
A SWOT analysis diagram that includes strengths, weaknesses, opportunities, and threats
An evaluation of how specific internal factors (strengths and/or weaknesses) support and/or promote a competitive advantage; examples may include:
Financial, physical, or human resources
Access to natural resources, trademarks, patents, or copyrights
Current processes (employee programs or software systems)
An evaluation of how specific external factors (opportunities and/or threats) support and/or promote a competitive advantage; examples may include:
Market trends (new products or technology advancements)
Economic trends (local and/or global)
Demographics
Regulations (political, environmental, or economic)
Conclusion with an evaluation of how the company has retained its competitive advantage
Include APA-formatted in-text citations and a reference page with at least 2 sources. Note: You may include your textbook as 1 of the sources.

Note: You can view sample SWOT Analyses by visiting the University Library > Databases > B > Business Source Complete: SWOT Analyses.