BBA222–PROJECTMANAGEMENTCase Study 2Task Brief & RubricsTASK BRIEF –CASE STUDY 2•Read the case study•Answer all the questions provided-Case Study2: The Back-to-School Crunch at Global Green Books PublishingGlobal Green Books Publishing is a successful printing and publishing company. Just two years old, it has taken on a great new customer, a localcollege that needs customized eBooks.To deal with this new customer, they have hired several new part time employees to help themwith their publishing business, some of them students at the college with flexible hours. As the new school year drew closer, the orders started coming in. They had been told how many different printing jobs the college would need, but they weren’t all arriving at once, and orders were quite unpredictable in arriving from the professors at the college. Some professors needed rush orders for their classes. When Global Green Books finally got the orders, some of these jobs were much larger than they had thought they would be. Printing these orders turned out to be very challenging. Not all of the new student hires were trained for all of the printing and binding equipment used to print and assemble to books. Some of them often made mistakes, some workers called off from work due to other demands, and there were often not enough people available to get all the work done before deadlines. Quality was a serious issue, as they had to provide quality texts—if there were quality problems with the printed product,they would have to spend time and money to fixing defects in their products. Deliveries started slipping past their requested dates and times. Global Green Books was unable to deliver eBooks to their customers on schedule. The local university was unhappy as their eBook products reached campus late for use by professors and student. In some cases, the books were a week or twolate. Samantha had been hired as a project management assistant. In her new role as a project manager, one of the processes she was trying to institute was risk management. She started looking at what was happening in the business, talking about it with the owners and employees, and heard about the college’s unhappiness. As she did this, she started identifying risks and potential risks. As she went along, she started doing more proactive risk analysis and risk response planning, and as she did surprises and issues were reduced. By talking with stakeholders and addressing their concerns, communication with stakeholders was also enhanced.
Comment on the following aspects of the case studyanswering the following questions:a) What risks can you identify? Why are they a risk to Global Green Books Publishing? b) What kind of impacts does each of your identified risks have? Can you categorize these as low impact, medium impact, or high impact? c) How probable are each of your identified risks? You can think about something simple like categorizing these as not very likely, likely, and highly likely to occur. d) What would you advise Global Green Books are their three most critical risks? e) What would you suggest that they do about these three risks? Are there specific actions to deal with these risks? Have youidentified a contingency plan to carry out if the risk occurs?Formalities•Individual work.•Minimum length of the assignment 1500words–Maximum 2000 words.•Relate your workto the concepts delivered in class.•Font: Arial 12,5pts. Line-spacing: default. Text-align: Justified.•Bibliography/References, if needed, has to be quoted in Harvard style.•You may use Appendixes. These and the References do not count for the total wordcount. Submission: Via Moodle before 18thApril2021,at 23:59 CET.Weight:This task is worth 15% ofyour overall grade for this subject.Outcomes:This task(both parts) assesses the following learning outcomes:•LO 1: Describe the need for a project-based approach inside organizations.•LO 2: Understand the role of project management as a strategic element inside organizations.•LO3: Evaluate how to select, develop,and measure project risks.
RubricsExceptional90-100Good80-89Fair70-79Marginal fail60-69Fail<70Theoretical understandingUnderstanding of theory(40%)Student demonstrates an excellent understanding of theory, using a range of relevant theories, models and perspectives.Student demonstrates a good understanding of theory, using some relevant theories, models and perspectives.Student demonstrates a good understanding of theory, using a few relevant theories, models and perspectives.Student demonstrates a limited understanding of theory, using few relevant theories, models and perspectives.Student demonstrates a very limited understanding of theory, using few or no relevant theories, models and perspectives.Application of knowledgeRelevant theory to design appropriate models(40%)Student applies relevant theory to case and comes up withsuitable recommendations.Student applies relevant theory to case and comes up with some suitable recommendations.Student applies some relevant theory to case and comes up with recommendations.Student applies limited relevant theory to case and recommendations are weak.Student applies no relevant theory to case and has extremely weak or no recommendations.Communication(20%)Student constructs an excellent, logical argument, incorporating a range of competing perspectives.Student constructs a good logical argument, incorporating some competing perspectives.Student constructs a fair logical argument and attempts to incorporate some competing perspectives.Student fails to construct a logical argument and does not consider competing perspectives.Student fails to construct a logical argument and does not consider competing perspectives.