“ETHICS PAPER:
Marketing analytics often utilizes consumer data to increase sales revenue and market share. Provide a brief analysis of ethnic issues that managers face utilizing marketing analytics.
LENGTH: 
1 to 3 double spaced pages for the body of the report.  You should also have a cover page and a reference list,
(these two pages do not count toward the five).
FORMAT OF REPORT:
APA style, with in text citations and a fully documented reference page.  Double spaced, one inch margins, 12-point font.